Starbucks, to blog for your company would be a dream. You have created a beautiful monster out of your company and your cult following is one to be admired and envied.
Something I noticed when going to check out their website and blog is that the Starbucks Blog is lacking the oomph that you would expect to see in a Starbucks creation. Blogs are tools of conversation and expression and seeing that the last post on the blog is from December and the one before that from July, it doesn’t look like that conversation really exists.
It is difficult to connect with Starbucks via their internet presence and I would love to be on board to help enhance that presence. Coffee is full of life, passion and routine (not in the boring way) and Starbucks could embody those qualities through their blog. People love coffee but this blog has the ability to make people excited about coffee again!
Through writing this blog for my Electronic Writing course I have learned a lot more about the blogging world than I ever knew existed. I find that the two key basics of blogging are knowing your audience and revising your writing to be as tight and concise as possible.
When you know your audience they feel a connection to you and your blog. If your audience can find community in your blog then you have done your job but if your posts are too long it may be difficult to grasp your potential audience’s attention. Short sentences and paragraphs are gold, especially if they are wrapped around content you and your reader can be passionate about.
So Starbucks, lets get back in the game. It’s time to have a conversation with your audience and get them excited about coffee again!
If I woke up tomorrow and found $10,000 on my dresser and found out that all my plans for the next week were canceled I would probably weep with excitement and relief. I am the kind of person that overextends myself to the point where I can’t get anything done which seriously heightens my stress and anxiety levels. If I woke up tomorrow with $10,000 and seven days worth of plans canceled I would make it the most stress and care free week of my life.
I would begin by hiring an assistant, her name would be Andrea, I don’t know why it just seems fitting. Andrea would be in charge of making sure everything went smoothly so I did not have to worry about a thing. Did I mention I am also a huge worrier?
Andrea’s first task would be to make an appointment for a spa day. Manicures, pedicures and massages, you know, the works. Andrea would definitely get to come too, she will have earned it after putting up with me. Andrea would then make arrangements for my boyfriend and I to fly off to New York city for two nights, where we would eat in little Italy, go shopping on 5th ave, go dancing and stay at the Ritz.
I would then do something I have always wanted to do, which is give back to the school that has given me so much. I would donate as much money needed to plant a lustrous garden in a spot on campus I feel like doesn’t get much love. We have this coy pond and green houses behind one of the academic buildings that could be a really nice place to sit near or walk through but it has become really run down and abandoned almost. I would spend a few days planting flowers and cleaning up the area. I could even donate a bench that would have one of those placards on it engraved with my name, that would be pretty cool.
After the garden was finished I would go to a book store and buy lots of books so that I could spend the rest of the week reading, like I said, I never have enough time to read.
I miss reading. While in school, reading for pleasure really goes out the window. I have had the book “The Fault in our Stars” by John Green out from the school library (where I also work) since January and have only gotten to page 50. I loved “Looking for Alaska” by John Green too and want to continue to read his work but I just can not find the time!
I have been finding the time for some shorter works recently though, especially with the constant presence of technology in my life. Introvert Fairy Tales is a wonderful little gem of a creative writing blog. It is written by Sophie an introvert of course, she describes the blog as “what “Happily Ever After” looks like when being alone isn’t a problem to be fixed.” One of her most recent posts is a spin off of Princess and the Pea which coincidentally was my mother’s nickname for me growing up.
This most valuable lesson caught my eye because even though it did not really relate to my situation it still made a great point. He is a teacher and a father, in this post he discusses a lesson a professor in graduate school taught him. She told him that “Everyone is dancing the best dance that he or she can.” and he has used this lesson as a way to approach the children in his classroom but he also relates it back to our lives as well. He asks us “what if you used this same philosophy towards everyone in your family and office?”, if we all just kept in mind that there is much more below the surface than what meets the eye then we would be more willing to help rather than judge.
Fire and Air is an incredibly impressive blog written by an incredibly impressive person. He has a passion for music and his blog in primarily about his study of it but he has BS degrees in physics and astronomy, and an MS in physics with a concentration on high-energy/particle physics. That’s a mouth full right? What an accomplished guy. He recently posted about the importance of getting a job even it isn’t the perfect one, of course he is writing for musicians but when someone says this to you: “So … if this is going to take 15 to 20 years of unrelenting effort anyway, why the hell not have a stable, safe indoors office job that pays reliably for all that time? There’s a lot to be said for a good car, a grown-up sofa, and a real bed instead of a freakin futon, not to mention a savings account and a Roth IRA.” you listen, especially at my age.
As you all know I am a senior college, graduating in a few weeks and I am feeling a lot of different ways about my next chapter. This piece was touching and heart wrenching and I felt a strong connection to her situation. The heart really is a muscle that can help you stand back up when you don’t think you can.
What have you been reading lately?
“Why, sometimes I’ve believed as many as six impossible things before breakfast.” – the White Queen, Alice in Wonderland.
Have you ever been daydreaming and you find yourself wishing for things that you know could never happen or won’t happen for a very long time? I am always coming up with some moonstruck desires for my future or for our world that I really just wish would become a reality. Here are my six impossible things:
1. A world where social media did not exist. Imagine it, full on human interaction with stimulating conversation and proper interpersonal skills? What a world that would be. Of course social media has brought us all closer together and changed the face of business forever but it can never beat being in the same room as the person you are interacting with. Who needs to be looking at their screens constantly when you have all these stars?
2. I would love to be able to transport from one place to another in the blink of an eye, kind of like in Harry Potter when they apparate, you know? I often think of this when I am driving because I rather dislike driving long distances. I think this would be an amazing experience that could not only bring different cultures and worlds together but also make us happier people because we would be able to see our loved ones from far away more often. Maybe if this were possible we would have never invented social media. Why haven’t we figured this out yet?
3. Fairies. Yes actual fairies like in the movie FairyTale. I used to have dreams about fairies when I was a little girl. They would be dancing around my room and singing to me. I don’t know if I should think that it was magical or borderline crazy but either way I love the idea of fairies. I also would make little fairy homes on the beach hoping I would come back to find them there. I was a very optimistic little girl.
4. A world where stress did not exist. We all know that stress is constantly simmering beneath our calm facades and that our world is ridden with depression and anxiety because of it. Let’s just eliminate stress all together so we can all live happily ever after (just like Denmark).
5. A world where I could eat dozens and dozens of macarons because all dessert would have no calories. Need I say more?
6. A closet the size of a small bedroom (like these) overflowing with diamonds, pearls, classy shift dresses, bright & colorful clothing, well made shoes and matching pajama sets. OK maybe this one isn’t completely impossible…
What would be on your list of impossible things?