If I were to blog for Starbucks

Starbucks, to blog for your company would be a dream. You have created a beautiful monster out of your company and your cult following is one to be admired and envied.Green logo used from 1987-2010, still being us...

Something I noticed when going to check out their website and blog is that the Starbucks Blog is lacking the oomph that you would expect to see in a Starbucks creation. Blogs are tools of conversation and expression and seeing that the last post on the blog is from December and the one before that from July, it doesn’t look like that conversation really exists.

It is difficult to connect with Starbucks via their internet presence and I would love to be on board to help enhance that presence. Coffee is full of life, passion and routine (not in the boring way) and Starbucks could embody those qualities through their blog. People love coffee but this blog has the ability to make people excited about coffee again!

Through writing this blog for my Electronic Writing course I have learned a lot more about the blogging world than I ever knew existed. I find that the two key basics of blogging are knowing your audience and revising your writing to be as tight and concise as possible.

When you know your audience they feel a connection to you and your blog. If your audience can find community in your blog then you have done your job but if your posts are too long it may be difficult to grasp your potential audience’s attention. Short sentences and paragraphs are gold, especially if they are wrapped around content you and your reader can be passionate about.

So Starbucks, lets get back in the game. It’s time to have a conversation with your audience and get them excited about coffee again!

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Woman of the Week!

I Present to You: Lilly Pulitzer Rousseau

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“Life is a party. Dress like it!” – Lilly Pulitzer

This past weekend we lost a fabulous fashion designer and icon, her work all started with a juice stand and turned into a hugely popular clothing brand. Lilly’s prints light up any room and bring color to our world.16184_10151504839974361_1820567301_n

I have always been a huge fan of the Lilly Pulitzer brand and I have seen her brand inspire and come to represent more than a brand but a lifestyle. One article even deemed her their ideal feminist and I think I may have to agree. I am pretty girly and like bright colors so I think being able to shine and be yourself while also being a strong independent women, like Lilly, is important. 529252_10151507894549361_72532809_n

The loyalty and admiration that I, along with thousands of others, feel towards Lilly Pulitzer is pretty powerful stuff. Young girls grow up with Lilly, women and men  and I know that her colorful mark will forever be on our hearts. 604173_10151506519379361_8318267_n

The Lilly website and Facebook page has been paying tribute to Lilly all week, here is a link to share your Lilly memories.