Starbucks, to blog for your company would be a dream. You have created a beautiful monster out of your company and your cult following is one to be admired and envied.
Something I noticed when going to check out their website and blog is that the Starbucks Blog is lacking the oomph that you would expect to see in a Starbucks creation. Blogs are tools of conversation and expression and seeing that the last post on the blog is from December and the one before that from July, it doesn’t look like that conversation really exists.
It is difficult to connect with Starbucks via their internet presence and I would love to be on board to help enhance that presence. Coffee is full of life, passion and routine (not in the boring way) and Starbucks could embody those qualities through their blog. People love coffee but this blog has the ability to make people excited about coffee again!
Through writing this blog for my Electronic Writing course I have learned a lot more about the blogging world than I ever knew existed. I find that the two key basics of blogging are knowing your audience and revising your writing to be as tight and concise as possible.
When you know your audience they feel a connection to you and your blog. If your audience can find community in your blog then you have done your job but if your posts are too long it may be difficult to grasp your potential audience’s attention. Short sentences and paragraphs are gold, especially if they are wrapped around content you and your reader can be passionate about.
So Starbucks, lets get back in the game. It’s time to have a conversation with your audience and get them excited about coffee again!